How To Sell Sunless Tanning Lotion

There are several products on the market that give very elegant tanning effects when used correctly. It should however be known that it takes some great deal of knowledge to choose the right product. The right information about skin type, application procedures and content of the product is important when in need of a good choice. This article has good information on how to choose a good sunless tanning lotion for any skin type.

The first thing one should know is skin type. Human skins fall under three major types, though each type has several sub-divisions. The skin types are medium or olive, dark, and fair. Fair skins should not be subjected to tanning beds or sun rays because they burn. Medium skins tan elegantly without burning in sun while dark skins do not burn or get tanned either. They experience minimum color change in sun.

Tanning lotions can be grouped into five main classes, that is, facial tanners, accelerators, tingle, bronzers, and moisturizers. Each class of products works differently to give different outcomes within different periods of time. Although they all achieve similar results, how the results are achieved differs widely. Skin type should determine the choice of product because the ingredients and concentration of the ingredients differs in different products.

Concentration of a product is gauged in terms of the amount of erythulose and DHA contained in it. DHA and erythulose are the main active ingredients in tanning lotions responsible for causing the tan. They react with amino acid in dead cells in the epidermis layer. Fair-skinned people should choose products with lowest concentration because high concentrations can cause burning too.

Lotions that contain moisturizers keep the skin smooth and moist. Moisturizers are important additives because moisture eases and accelerates tanning in skin. There are two kinds of bronzers, which are both very important. One is gradual while the other one is immediate. In immediate bronzers skin darkening effect happens immediately the substance gets applied whereas in gradual bronzers time must be given for the tan to develop. The urgency with which one needs the tan should determined the choice between gradual and immediate bronzers.

Many individuals fear tingle, although it is able to give elegant results when applied in the right way. First, it causes reddening and a great feeling of irritation on the skin. It causes the skin to look horrible while the irritation is very uncomfortable, but when it stops, it leaves behind a beautiful tan. First timers are advised to apply tingle on their first application. Tingle builds the initial tan which can then be sustained through frequent application of other products.

Accelerators are the other essential additives that beginners should consider. Accelerators and maximizers that contain aloe help in slowing the aging process and improve ability of the skin to heal. They also speed up tan formation. A list of all ingredients a lotion contains is printed on the container.

The effect of most products fades away over time because dead cells in the epidermal layer keep sloughing off every day. The tan only forms in the uppermost skin layer and when the cells that make the layer slough off, the color change fades away. This is the reason why the lotion should be reapplied frequently if one intends to keep the tan.

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